There are many options if you're interested in a career in Marketing. There are three options: In-house, freelance, and social media marketing. If you're looking to manage the entire marketing department of a company, then in-house marketing might be for you. This type of work has many benefits and is a great choice if your passion is marketing.
Marketing as a freelancer
You have many options if you are interested to make freelance marketing your career. There are two options. You can either create your own site or use Upwork's freelancer platform. This allows companies to outsource certain tasks to freelancers. You may not be able find retainer clients if you are just starting your career.
You will need to be familiar with Google Analytics and SEO if you are interested in freelance digital marketing. Also, freelance marketers need to know how audit websites and look for reasons for low conversions and bounce rates. To make the right decisions, freelance marketers must also be adept at gathering and analysing data.
Email marketing
The role of an email marketer is a highly specialized one. This involves creating and running targeted campaigns. These campaigns should be designed with click-through and connectivity in mind. An email marketer may also be familiar with social media marketing. There are many career options in email marketing.
An email marketer's first job is to learn copywriting skills and analyze campaigns. They can then become a manager of a group of marketers. Many people choose to become market researchers or managers of whole marketing departments.
Social media marketing
It takes extensive training and years of experience to become a social media marketer. You also need to have the right combination of leadership and motivation skills. Some of the key skills that are essential for social media managers are a comprehensive knowledge of social media platforms, budget management skills, and an ability to foster professional relationships online. While many employers prefer applicants with a bachelor's degree or higher, associate degrees, certificates, and bootcamps are also acceptable. Internships are a great way of gaining experience.
A bachelor's is the best education requirement for entry level jobs in social marketing. Some employers require a degree in marketing, while others accept certificates from vocational schools. A social media marketing bootcamp is a great option if you don't know what to expect. Here you will be able to interact with professionals in the industry and get real-world experience.
In-house marketing
In-house marketing is a great way to learn about different industries while working at one company. You'll be able to apply best practices in different industries. In-house companies often have multiple clients so you will need to be familiar with the differences and the needs of each client. Agency environments encourage brainstorming and regular meetings which will help you improve your marketing skills.
An opportunity to become a specialist in a particular area of marketing or to learn from experienced colleagues can be found in working for a marketing agency. Although it can be challenging, you won't have complete control over your budget and deadlines. You won't have control over the direction of the campaign. Therefore, it is important to be ready for pressure and meeting deadlines. Some people are better suited for structured environments, while others thrive under pressure.
Agency marketing
There are many factors to consider when considering a career within agency marketing. These companies offer a rewarding and entrepreneurial environment that allows for you to progress from intern to account manager to art directors and beyond. In addition, because of the common agency structure, it's not uncommon for someone to move between agencies. An agency marketing career can be extremely lucrative.
As an agency marketing manager, your job is to build a client’s brand or service. You'll work alongside like-minded marketers in a wide range of disciplines. There are many opportunities for you to learn and grow, regardless of whether you're creating campaigns for charities or fast-moving consumer goods.