Stories about jobs can be an effective way to brainstorm design problems. They can also serve as a way to solicit feedback from real customers in order to create new features. You can create more appealing and innovative designs by using real customer feedback. If you need to understand why a product failed, job stories might be helpful.
Design problems can be solved by using job stories
Designers can help customers understand their needs and problems by creating job stories. These stories are informative enough to allow for progress, but not so much as to be too prescriptive. These stories can easily be adapted to suit customer's changing needs.
Job stories are commonly used in the contexts of the Jobs to Be Done method. This methodology focuses primarily on the purpose, motivation, desired outcome and intended outcome of a consumer’s action. This allows designers and marketers to offer more context, as well as a greater focus on the user’s pain.
These can be derived directly from customer feedback
Interviews with customers can provide real feedback that can help us create stories about jobs. By doing this, you can uncover the contexts and anxieties of your customers. You can also explore the different ways people use your product or service. It is important to keep the job and solution separate. It can make it difficult to understand why customers reject your ideas.
They can be used to define new features
Stories about jobs can be powerful tools for defining new features in an app or website. This can be used to understand the needs of specific users and replace traditional User Stories. Although stories may not be as detailed as specifications they can provide more context. You can also use personas to portray actual users and describe what actions they would like to take in your app. These stories may be used for testing using behavior-driven (BDD), or related testing.
Stories about jobs can be best used together with the Jobs to Be Done concept. This theory explains that the Job Story aims to explore the user's actual situation and the motivations that lead to it. When the user's job is difficult and there are many factors at work, a Jobs to Be Done narrative can help you to define a new feature.